About Dr. B's

Veterinarian Formulated

Formulated by acclaimed holistic veterinarian, Dr. Gerald Buchoff, Dr. B’s Longevity Raw Pet Food is designed to maximize your pet’s health by providing the highest quality nourishment on the market. Dr. B is passionate about animals and keeping them healthy. 

Dr. B has practiced both traditional and integrative veterinary medicine for more than 35 years. He has served as president of the American Holistic Veterinary Medical Association (AHVMA) and the Northern New Jersey Veterinary Medical Association. He has completed numerous courses in alternative modalities including homeopathy, Veterinary Orthopedic Manipulation (chiropractic), acupuncture, Chinese herbal therapy, glandular nutritional therapy, cold laser therapy, Reiki, Consegrity, and veterinary radionics.

Super Immunity Recipe

 Dr. B’s passion is keeping pets healthy and happy. Our goal is to help your pet enjoy a long life with a super immune system boosting diet of raw food. Dr. B’s Longevity Raw Pet Food is designed to optimize your pet’s wellness for enhanced quality of life and extended lifespan. In addition to high quality raw ingredients with full nutritional integrity, Dr. B’s Longevity adds the power of pet superfoods (such as green tripe), medicinal mushrooms and lycopenes for wellness. Green tripe contains enzymes, omega- 3 and 6 fatty acids, probiotics, and phytonutrients while maitake, reishi, and shiitake mushrooms and lycopenes reduce inflammation, have antiviral , anticancer, and anti-autoimmune disease properties.

Dr. B’s Longevity sources the highest quality ingredients, locally grown, in their most natural state to reduce the stress that toxins, pesticides, hormones, and artificial additives (found in most commercial pet food) put on your pet’s immune system.  We use grassfed and pastured proteins, organic and seasonal vegetables, and the most powerful natural supplements to enhance your pet’s health.  Dr. B also uses the wisdom of Traditional Chinese Medicine (TCM) to offer foods that are warming, cooling, and neutral to achieve balance and wellness.  Read more about how to select the most nourishing food for your pet below under About Our Ingredients.

About Our Ingredients

Dr. B’s Longevity offers an assortment of flavors in a variety of formulations to give your pet diversity, to optimize wellness, and to satisfy the needs of pets with food allergies and intolerances.  Under the principles of Traditional Chinese Medicine (TCM), the body has both “yin” (cooling, quiet, passive) energy and “yang” (heat, inflammation, aggressive) energy.  Any imbalance in the yin/yang forces is an indication of non-optimal health.  Too much yang energy may be present in pets with food allergies and intolerances, who seek cool places, pant heavily, and are very restless; while too much yin energy may be indicated in pets with poor appetites, weakness, fatigue, and incontinence, for example.  Feeding cooling or neutral formulas to a pet with too much yang energy is recommended, as is feeding warming formulas to pets with yin abundance.  You may choose your Longevity formula based upon these principles of the primary protein in each variety, if your pet exhibits an imbalance.  Healthy pets should enjoy a variety of all of our different protein options for best results.

Longevity Ingredients

Grass-fed Beef:

We use only grass-fed, grass-finished beef in our Longevity products for optimal nutritional benefit and wellness. Grass-fed beef is richer in Omega-3 fats, Vitamin E, beta-carotene, and conjugated linolenic acid (omega 3 fatty acid) than grain-fed beef. Beef is rich in iron and phosphorus, and contains high levels of Selenium which is known to benefit issues such as allergies, arthritis, and heart disease. Beef is a neutral food and is nourishing and beneficial for a wide range of pets.

Free Range Chicken:

Chicken is rich in niacin, which is known for its anti-cancer properties, and is highly digestible. Our healthy chickens are raised on small, local free-range farms and are human grade to give your pet the best quality protein possible. Chicken is a warming food and is helpful for pets with an overabundance of yin energy (passive/weak/easily fatigued).

Local, Humane Turkey:

Turkey is a highly digestible protein source that contains selenium and tryptophan, which boost the immune system and also have a calming influence on many pets. We use locally sourced free-range turkeys raised in a healthy and humane environment. Turkey is a warming food and is helpful for pets with an overabundance of yin energy (passive/weak/easily fatigued).

Natural Duck:

Duck is rich in many minerals, including iron, phosphorous, and zinc, and is a wonderful choice for pets who may be allergic or sensitive to other proteins.  Duck is a cooling food and is optimal for pets with an overabundance of yang energy (allergies/inflammation/aggression), including pets with irritable or inflammatory bowel syndrome or inflammatory bowel disease, and skin conditions (dermatitis).

Local Rabbit:

Abundant with amino acids and essential fatty acids and low in fat, our rabbit formula is wonderful for pets with sensitive digestive systems like irritable or inflammatory bowel syndrome or inflammatory bowel disease, and skin conditions. Rabbit is a cooling food and is optimal for pets with an overabundance of yang energy (allergies/inflammation/aggression).

Animal Organs:

Organ meats are packed with nutrients, including B vitamins and folic acid. They are also loaded with minerals like phosphorus, iron, copper, magnesium and iodine, and are a rich source of Vitamin D which is essential for your pet’s immune system function. Organ meats contain omega fatty acids that your pet needs for a long and healthy life.

Green Tripe:


Tripe, the edible lining of a cow’s stomach, is a wealth of vital nutrients for your dog including enzymes, omega- 3 and 6 fatty acids, probiotics, and phytonutrients. Tripe is also a natural source of chondroitin sulfate, for joint health.


Broccoli helps to fight infections, has anticancer properties, may reduce skin and heart problems, and can assist your pet in the elimination of toxins from the body.

Sweet Potato:

Rich in antioxidants, sweet potatoes are a superfood for your pet! They contain vitamins A, C, and B6, as well as minerals manganese, copper, and iron.



Carrots contain vitamin A, antioxidants (including Beta Carotene) that support immune health, as well as having benefits for healthy eyes, skin, and coat.


Rich in vitamins K, C, and A, and in iron, parsley can reduce inflammation (great for older pets with arthritis), and has antimicrobial and anticancer properties.

Green Peas:

Peas are a great source of iron, vitamins A and K, potassium, magnesium, and phosphorus. They are rich in antioxidants and phytonutrients, including glutathione, which is essential for regulating the immune system.

Collard Greens:

Rich in vitamins A and C, collard greens are also a great source of antioxidants.


Apples contain calcium, vitamin K, vitamin C, and pectin. They also help improve skin and coat as they contain omega 3 and omega 6 fatty acids.


Blueberries are rich in antioxidants, improve vision and brain health, and can help prevent cancer.


Tomatoes are rich in lycopene and Vitamin C, which reduce the risk of degenerative diseases and cancer. Dr. B’s Longevity uses cooked tomatoes to release the lycopene and improve its bioavailability.

Reishi Mushrooms:

Reishi mushrooms Improve immune function, can slow the growth of tumors, are anti-inflammatory, protect the liver, and promote neurological health.

Shiitake Mushrooms:

Shiitakes are known for their wellness properties and have both anticancer and antiviral benefits.

Maitake Mushrooms:

Maitake mushrooms have anticancer, antiviral, and immune supporting effects, and stimulate the overall immune system.


Garlic is a natural antibiotic and has antiviral, antifungal, and antiparasitic properties and will make your pet less attractive to fleas.

Bone Meal:

Bone meal contains vital nutrients, such as calcium and phosphorous, that pets need for good health. Our bone meal is particularly unique as it is from a high-quality source and contains virtual zero toxins or heavy metals. We have even tested it ourselves because it seemed too good to be true.

Beef Blood:

Beef blood is a wonderful flavor enhancer for your pet, in addition to being rich in protein, iron, and minerals.